Display, Video, Native

With over 13 years in developing programmatic campaigns within both agency and in-house media buying teams, I have been fortunate to maintain tactical hands on keys experience married with strategic management of multi-team programs. Having worked with a number of DMPs, CDPs and 3rd party data providers, I am well versed in custom audience development and integrating data not just across audiences being targeted but also in the use of dynamic creative and dynamic website content to create a consistent customer journey and user experience from the first to last touch.