WEBSITE DEVELOPMENT AND DIGITAL PROJECTS
CLC Lodging and TaConnections.com
2021
ING U.S./VOYA Website Development Projects
2010-2013
ING U.S. Struct Mobile App
STRUCT was ING U.S.’s entry into gamification of financial service related education. Working with an external development agency, the mobile app was available on Android and IOS devices and remained in the app store until IHG rebranded into VOYA Financial.
MyCokeRewards.com Development and Monetization Program
2008-2010
In 2008, Coca-Cola began to evaluate how they could monetize what was then the largest visited loyalty platform while creating greater value for partners. I led a team to redevelop the site to accommodate inventory based media and sponsorship placements while spearheading the development of sales teams, ad operations and marketing resulting in the platform generating $12 million in revenue and partnership exchanges.
AGENCY WEBSITE DEVELOPMENT PROJECTS
2007-2010
DIGITAL PROGRAMMATIC MEDIA DSP FOR RADIO
2009
Ando Media was an early incarnation of a programmatic DSP for radio media planning and buying. Studiocom was retained as the agency of record to develop the platform and user interface. My specific role was in working with the UX team to design the step by step processes, pages and elements within the platform to facilitate the functionality of the tool.
11Alive.com & MyATLTV.com
2006
Development and management of the digital strategy behind design, monetization, ad operations and streaming services
Development of CMS and E-Commerce Platform for Marine Retailers
2002
Website Development Platform
In 2002, MyBoatingWorld.com was a program I developed to offer a WYSIWG based website development platform to marine industry retailers and manufacturers. A hosted and template based website solution delivering full e-commerce functionality, analytics and ease of editing features. I was responsible for product development, management, design, marketing and customer support.