SOCIAL MEDIA BUYING
Managing Social Media Campaigns Since 2009
To this day, I actively maintain hands on keys working knowledge of the major ad platforms on Facebook, Twitter, Pinterest, Linkedin and Tik Tok. While on the one hand it is slightly addictive and just plain fun, actively managing campaigns helps to provide me with realtime insight as to how the platforms are evolving as well as their capabilities.
— Campaign Management
Managing large media budgets in excess of $20 million requires greater muscle than what the native platforms offer. Over the years I have implemented and managed a wide range of 3rd social platforms such as Kenshoo Social, Sprout Social, Sprink’lr, Hearsay Social, Socialware and many more.
— Social Technology Platforms
On average, I consult with over a dozen investment firms covering the social ad tech space each year on a wide range of topics from the health of their business models to evolving technology trends. In addition, I have been providing social media management consulting and training since 2012
— Consulting and Training
Previously Managed Social Media Campaigns
